I thought it’s not just
usual Thursday. The sky was very bright. I walked down the bus shelter and
turned. I stared outside the window. The bus brought me to Sumantri
Brojonegoro, Kuningan. I was stranded in a coffee shop. I met the barista that greeted
me politely.
“What would you like to have? Would you like some
coffee?” asked the barista.
I looked up the menu, listed on the wall. I needed a
little time to think about it. Yeah, I picked one or two of them.
“Yes, Black Coffee Americano and Spring Roll, please!”
replied me.
“Yeah, please wait a moment! Thank you!” told him.
“You’re welcome! Sure, I’ll sit around there.” I
responded him, with my finger pointed the two-seat table.
I sat quietly. Not for longer time, the waiter brought my
Black Coffee Americano and Spring Roll. It’s a nice place to escape, hide and
stay. It’s windy. I could see the traffic view.
I wished I was hungry to have a super bowl menu. I tried
to write ideas. It’s getting difficult. Yeah, super bowl was not only a show. I
felt its depth. My head’s a little spinning around. Thinking out of box was
versed, getting it inside.
Why was it so hard for people to see the box as a
potential solution, rather than simply a container that held the thumbtacks?
The fact is, this limitation is cross-cultural and is not necessarily an
indicator of a lack of creativity (a lot of subjects came up with very creative
solutions, they just didn’t leverage the box). Functional fixedness reflects our
brain’s attempt to understand the purpose of the resources around us through
categorization.
I was a child in 80-ies. There wasn’t any game play that
made me believe about fortune against fear. When Jumping Jacks got its head out
of box, it’s surprising me. Our local culture said it’s a little rude toy. But,
look! Thinking out of box made local culture crossed its antiquity to
creativity. We just had to wait for feedback and get “our head substances”
inside after all things needed its serenity.
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